Your 15 minute digital checklist

Don't think you have time to check that everything is fine online? Here is a 15 minute digital checklist to see how your business is tracking. Your website: Are the address/phone/email details still current? Are your opening hours correct? If you offer appointments/meetings outside regular business hours, is this stated on your website? How...

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The Number One thing to do this year if your business is not already doing this

While sales and advertising are very important, many businesses don’t realise their biggest marketing asset is freely available. It will help you reach the people you need to reach, who in turn will spread the good word about your business. And I am not talking about Google, Facebook or Instagram. What is this biggest...

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Why Mailchimp is perfect for beginners

Next month I will be heading back to beautiful Mallacoota in far East Gippsland to deliver a workshop on Mailchimp. I am really looking forward to showing how easy it is to use Mailchimp, and it got me to thinking about why Mailchimp is perfect for beginners. If you've not heard of Mailchimp before,...

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Spring clean your pantry for business productivity

Huh? I hear you ask. Today I read "How to clean out your kitchen pantry for Spring" in The Age. I wouldn't normally look at an article like this as I really really dislike domestic chores, but the words of the 'professional organiser' quoted jumped out at me (stay with me...): A well organised pantry can help...

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