which social media networks for business?

Are you tapping into the extensive audience on social media?

Almost 8 in every 10 internet users in Australia has a social media profile, and 57% are now checking it first thing every morning.

Key statistics on social media use in Australia


Key statistics on social media use in Australia



have posted a video on social media
of all users are on Facebook (95% last year)
are now on Instagram
(up from 31%)
are on Twitter (up from 19%)
tweet more than 5 times per day
18-29 year-olds use Snapchat (up from 60%)
2017 Data from www.sensis.com.au/socialmediareport

Positive online social communication can enhance how customers view your products and services.

With so many networks and new networks coming online, it can be hard to know where to concentrate your efforts.

It is rarely necessary to cover them all, and Cinch can help you determine which will be most effective in meeting your organisation’s goals.

Positive online social communication can enhance how customers view your products and services. With so many networks and new networks coming online, it can be hard to know where to concentrate your efforts. It is rarely necessary to cover them all, and Cinch can help you determine which will be most effective in meeting your organisation’s goals.

social media business
social media business
Free start up social media guide image

Every organisation, whether business-to-business or business-to-community, can use social networks to improve the customer experience.

Word-of-mouth is still the most powerful marketing tool available, and social networks are the ultimate referral platform. One person’s recommendation can be shared and viewed many times over, and not just within their own networks, but far more widely than may be otherwise possible.

Content marketing is an essential part of a successful social media strategy – what you say about your products and services, how you say it, and how often.

Video? Blog? Infographics?

Different audiences require different content, they don’t all use the same network, and they access it at different times. Understanding how your target market uses social networking sites is key to developing a social media strategy that works.

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